Frette pieces cleaned and hand-finished by Alex's Dry Cleaning Valet.
Heritage & Expertise
Frette, Cared For by Alex's Team
Founded in 1860 by Edmond Frette in Grenoble, France and soon established in Italy, Frette became the linen of choice for European royal households, the Vatican, the Orient Express, and the world's grandest hotels. The house is celebrated for its long-staple Egyptian cotton woven in Italy — precise percale and lustrous sateen finishes, intricate jacquard patterns, and fine hand embroidery and hemstitching.
Frette's high-thread-count cotton and delicate embroidered borders are easily ruined by harsh detergents, chlorine bleach, hard water, and high commercial-press heat, which pebble the surface, dull the sheen, and pucker hand-finished edges. Caring for linens of this caliber is exactly our specialty.
Specialist Care
How Alex's Cares for Frette
We launder Frette in gentle, pH-balanced detergent and softened water, then hand-finish and press each piece at controlled heat to restore the smooth percale or sateen hand without ever compromising the embroidery or weave.
Long-staple Egyptian cotton
We wash in softened water with mild, pH-balanced detergent so the long fibers stay strong and smooth rather than abrading into the rough, pilled surface that hard water and harsh soaps create.
Percale and sateen weaves
We finish percale to its signature crisp, matte hand and sateen to its cool luster, pressing at controlled heat so neither weave is scorched, glazed, or flattened.
Jacquard patterning
Woven motifs are pressed face-down over padded surfaces so the raised design keeps its dimension and is never crushed flat against the cloth.
Hand embroidery and hemstitching
Embroidered borders, monograms, and openwork hems are inspected and hand-finished individually, never run through aggressive commercial pressing that puckers or snags the stitching.
Whites and ivories
We brighten Frette whites and ivories without chlorine bleach, which weakens cotton and yellows it over time, keeping the linen luminous wash after wash.
Pickup & Delivery
Door-to-Door Across the Bay Area
The same white-glove standard travels everywhere we serve. Pickup from your front door, doorman, or garage — returned cleaned, pressed, and ready to wear.
San Francisco
Monday – Saturday
Next-business-day return; Saturday pickups return Tuesday morning.
Peninsula & South Bay
Monday · Wednesday · Friday
Returned on the next scheduled service day.
Marin County
Every Day
Same-day return is the standard — morning pickups come back the same afternoon.
East Bay
Thursday & Saturday
Returned on the next service day.
Wine Country
Monday & Thursday
Sonoma & the Napa Valley — $300 service minimum, or a $75 delivery charge each way.
$75 minimum per pickup with free pickup and delivery across San Francisco, the Peninsula, Marin, and the East Bay. Wine Country (Napa, Sonoma & St. Helena): $300 service minimum, or a $75 delivery charge each way. Same-day service available in most areas for an additional fee.
Common Questions
Frette Garment Care FAQ
Do you pick up and deliver Frette linens in San Francisco?
Yes. Alex's Dry Cleaning Valet is door-to-door — we collect your Frette bed linens, table linens, and throws from your home anywhere in San Francisco and the Bay Area and return them hand-pressed and ready to use. Simply text 415-338-9318 to schedule a pickup.
How should Frette high-thread-count cotton be cleaned so it isn't ruined?
Frette's long-staple Egyptian cotton should be laundered in softened water with a gentle, pH-balanced detergent and absolutely no chlorine bleach, then finished at controlled heat. Hard water, harsh detergents, and high commercial-press temperatures abrade the fibers, dull the percale or sateen finish, and pucker the embroidery. We launder and hand-press every Frette piece this way to preserve its hand and sheen.
Can you safely clean Frette embroidery, monograms, and hemstitched borders?
Yes. We inspect and hand-finish embroidered motifs, monograms, and openwork hemstitching individually, pressing them over padded surfaces and away from aggressive rollers that would crush, snag, or distort the handwork — so your Frette pieces keep their crisp detail for years.