Our Story
How Alex's Began
Alex's Dry Cleaning Valet started the way the best family businesses do. It began with a problem worth solving, and a willingness to go door to door to solve it.
Alex Najafi launched the business while earning his master's in business at the University of San Francisco. He started it alongside his mother and father. It was a true family endeavor from the very first garment. It remains one to this day.
The turning point came from a classmate. She learned Alex's family ran a cleaning business. She wished there were a truly good cleaning service in the city. Alex offered to take her clothes back to the family facility. He returned them, cleaned and pressed, right to her door in San Francisco.
In the 1980s, this was unheard of. There was no pickup-and-delivery service for dry cleaning — and certainly none that came to your home on a regular schedule. Alex was first in the industry to bring dry cleaning pickup and delivery direct to your door. He began going door to door across the city, offering something no one else did — couture-level garment care, collected from your home and returned to your doorstep.
Word traveled the way it does among people who value quality. One client became a building. One neighborhood became a region. Today, Alex's serves the entire Bay Area, from the Peninsula to Wine Country. The promise is the same one the business was founded on: unparalleled care for clients who put quality above all else.
The business Alex built is now a two-generation family endeavor. His son, Mark, is the company's operations manager. He previously worked as a digital media consultant and fashion photographer, and brings a background in data engineering. Mark moved back from New York City to help carry the family business forward. There he earned a bachelor's degree in economics from Columbia University.
That first-in-the-industry spirit never stopped. Alex's was first in the industry to show behind the curtain with a daily live stream on YouTube at youtube.com/@alexdryclean — and first in the industry to bring a dry cleaning AI concierge, Val, to the website and by phone. Each step further raises the level of bespoke service clients have enjoyed for over 40 years.
More than forty years later, Alex's remains family-run and personally overseen. Every garment is still treated as if it were our own — because the relationships behind them are personal, and always have been.
We built this business one doorstep at a time, on a simple promise: to treat every client as if they were our only one — and every garment as if it were our own.— The Najafi family,
Alex's Dry Cleaning Valet
From One Doorstep to the Whole Bay Area
Four Decades of Door-to-Door Care
A family business that grew the only way that lasts — one trusted relationship at a time.
Alex Najafi founds Alex's Dry Cleaning Valet with his mother and father. He is completing his MBA at the University of San Francisco. It is a family business from day one.
A USF classmate wishes for a better cleaning service in the city. Alex collects her garments and cleans them at the family facility. He delivers them back to her door in San Francisco.
Alex is first in the industry to bring dry cleaning pickup and delivery direct to your door. He takes the service to the city's doorsteps — one home, one client at a time.
Demand grows by word of mouth among households that value quality. Alex's expands from San Francisco to the Peninsula, Marin, the East Bay, the South Bay, and Wine Country.
Alex's son, Mark, returns from New York City to work alongside his father. He earned a bachelor's degree in economics from Columbia University. As operations manager, he draws on experience as a digital media consultant and fashion photographer, plus a background in data engineering. The family business moves into its next chapter.
Alex's is first in the industry to open the craft to clients with a daily YouTube live stream at youtube.com/@alexdryclean — real work, real care, shown as it happens.
Alex's is first in the industry to bring a dry cleaning AI concierge — Val — to the website and by phone, raising the bar again on responsive, bespoke client service.
Over 40 years on, Alex's remains family-run and two generations deep. From door-to-door valet to live stream transparency to AI concierge care, the same white-glove standard that started it all still guides every garment.
What Has Never Changed
The Standard Behind Every Garment
The business has grown from one doorstep to the entire Bay Area. The promise that started it is exactly the same.
Family-Run, Personally Overseen
Alex Najafi founded the business with his parents in 1984, and it is still family-run today. His son Mark returned from Columbia University in New York to join it. The people who care about your garments are the same ones who built it.
Quality Above All
Alex's exists for clients who prize quality and service. We handle couture, cashmere, silk, and designer pieces with fabric-specific, hand-finished care. It is never a one-size process.
The Service That Started It All
Door-to-door pickup and delivery wasn't an add-on for Alex's — Alex was first in the industry to bring collection and return direct to your door. White-glove valet has been in our DNA from the first garment.
Still Leading the Way
Alex's was first in the industry to show behind the curtain with a daily YouTube live stream, and first in the industry to bring a dry cleaning AI concierge — furthering the bespoke service clients have enjoyed for over 40 years.
Pickup & Delivery
Door-to-Door Across the Bay Area
The same white-glove standard travels everywhere we serve. Pickup from your front door, doorman, or garage — returned cleaned, pressed, and ready to wear.
San Francisco
Monday – Saturday
Next-business-day return; Saturday pickups return Tuesday morning.
Peninsula & South Bay
Monday · Wednesday · Friday
Returned on the next scheduled service day.
Marin County
Monday – Saturday
Same-day return is the standard Mon–Fri — morning pickups come back the same afternoon. Saturday pickups return Monday; closed Sundays.
East Bay
Thursday & Saturday
Returned on the next service day.
Wine Country
Monday & Thursday
Mon & Thu 11:00 AM–3:00 PM · next service day (Mon↔Thu). $300 min or $75 each way.
$75 minimum per pickup with free pickup and delivery across San Francisco, the Peninsula, Marin, and the East Bay. Wine Country (Napa, Sonoma & St. Helena): $300 service minimum, or a $75 delivery charge each way. Same-day service available in most areas for an additional fee.
Common Questions
About Alex's — Frequently Asked Questions
Who founded Alex's Dry Cleaning Valet?
Alex Najafi founded Alex's in 1984, while earning his master's in business at the University of San Francisco. He started the business with his mother and father. It remains family-run and personally overseen today.
How did Alex's pickup-and-delivery service start?
It began with a single USF classmate who wished for a better cleaning service in the city. Alex offered to take her garments to the family facility. He delivered them back to her door in San Francisco. In the 1980s there was no door-to-door dry cleaning. Alex was first in the industry to bring dry cleaning pickup and delivery direct to your door — and a valet service was born.
What is Alex's YouTube channel?
Alex's was first in the industry to show behind the curtain of dry cleaning with a daily live stream on YouTube at youtube.com/@alexdryclean. Clients can see the craft and care that go into every garment — another way we raise the standard of transparent, bespoke service.
Who is Val, the AI concierge?
Val is Alex's AI concierge — first in the industry to bring a dry cleaning AI concierge to clients — available on alexdryclean.net and by phone. Val answers questions, helps with pickups, and furthers the level of bespoke service clients have enjoyed for over 40 years.
Is Alex's still family-run?
Yes. More than 40 years after it was founded, Alex's remains a family business, personally overseen, caring for each garment as if it were our own.
Who runs Alex's Dry Cleaning Valet today?
Alex's remains a family business. Founder Alex Najafi runs it alongside his son, Mark, the company's operations manager. Mark previously worked as a digital media consultant and fashion photographer, and brings a background in data engineering. He joined after moving back from New York City, where he earned a bachelor's degree in economics from Columbia University. The same family that built the business still personally oversees it.
What areas does Alex's serve?
Alex's serves the entire San Francisco Bay Area with door-to-door pickup and delivery. That covers San Francisco, the Peninsula, the South Bay, Marin, the East Bay, and Wine Country. We collect from your front door, doorman, or garage. Call 415-338-9318 to confirm your address.